The branch has had a glow-up. What about the atmosphere?

Banks have invested millions in concierge models, lounge spaces, and beautiful fit-outs. But the ambient layer? The sound, the scent, the invisible things that make a customer feel calm and ready to say yes? Still an afterthought. We're here to fix that.

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Trusted by leading brands that understand experience

Turn frustration into calm before a word is spoken.

Customers carry varying emotions walking into a branch. They're anxious about a mortgage, frustrated after a long wait, or bracing for a hard conversation. The right music and scent shifts the mood before your team has even said hello. 

Because your concierge shouldn't have to manage a mood the room created.

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You've redesigned the branch. Now complete it.

The lounge seating. The meeting pods. The concierge flow. Banks have done beautiful work on the physical space. But when the ambient layer doesn't match, customers feel the gap. Storeplay brings the sound and scent that ties it all together, consistently, across every branch in your network.

Because a premium space deserves a premium atmosphere.

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Dwell time in a branch is marketing time Start using it.

When customers wait, they're a captive audience. Dynamic digital signage lets you show home loan content to morning visitors or term deposit information to afternoon retirees. Rate changes and compliance updates go live in seconds, from one dashboard. 

Because idle time in a branch is the most underused channel you have.

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Your team feels it too.

When your branch is calm and considered, branch teams aren't spending their day managing frustration before the conversation has even started. The right environment impacts their energy, focus, and conversations. Good for your people and great for your customers.

Because great branches are great for everyone in them.

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28%

Cross-Selling

Branches see a large improvement in cross-selling effectiveness at financial institutions after deploying in-branch digital signage.

80%

Brand Perception

Of customers say in-branch music positively impacts their perception of a brand.

 

7x

Deposit Increase

A customer who rates their branch experience as excellent, compared to one who rates it average, is 7x more likely to increase deposits. (McKinsey)

75%

Emotions by Scent

Of our daily emotions are triggered by scent. Faster than anything we see or hear.

 

Stories Worth Sharing

See how forward-thinking brands are using the ambient layer to drive loyalty and revenue.

Client Logos (8)

The Athlete's Foot

Maximising sales through shoe fittings.

The Athlete's Foot
vnnies

St Vincents de Paul

Creating engagement and energy for customers and staff.

St Vincents de Paul
Client Logos (4)

Politix

Setting the tone for the Politix experience.

Politix
4-Jul-15-2025-12-52-28-2241-AM

Kmart Australia

Click & collect calm amidst lockdown chaos.

Kmart Australia

Make every branch visit mean something.

With Storeplay, your branch network stops being a cost centre and starts being your most powerful customer experience asset. Let's talk about what that looks like for you.