media

The Tradie Network, by Storeplay

Reach tradies where decisions get made.

The Tradie Network, powered by Storeplay, puts your brand in front of high-intent trade customers, right where they are already thinking about work, tools, safety, vehicles, site needs and the next purchase.

Talk to the Media Team
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Tradies are hard to reach....until now.

There are almost two million technicians and trades workers in Australia. The Tradie Network puts brand in front of a tradie audience right inside trade retail locations.

THERE ARE

1.97M

technicians and trades workers across Australia.

ANNUAL INCOME

$75K-$110K

and well above that for specialists.

ONLY

16%

are heavy commercial radio consumers.

ONLY

14%

are heavy commercial TV viewers.

ONLY

8%

are heavy newspaper readers.

Sources: ABS Labour Force, Technicians and Trades Workers, Nov 2025. Roy Morgan Single Source. Upskilled Training, Australia's Tradie Industry 2025. Percentage media consumption based on men aged 18-54.

Buying moments, without distractions.

Outdoor media reaches tradies on the road.
Radio reaches them between jobs.
Digital targeting claims an audience, but can't always verify one.
 
The Tradie Network reaches them inside the trade retail environment, where the buying mindset is switched on. Perfect for brands selling:
 

Automotive

Light commercial vehicles and accessories.
Automotive

Convenience

Fuel cards, convenience and food on the go.
Convenience

Food & Drink

Energy drinks, fast-food, QSR and hospitality.
Food & Drink

Software & Finance

Sole-trader software, insurance and finance.
Software & Finance

Telco & Tech

Internet, phone, telco plans and devices.
Telco & Tech

Industry Services

Superannuation, industry funds and workforce services.
Industry Services

73%

73% of buyers view in-store OOH advertising as favourable.

76%

of in-store OOH viewers reporting taking action after exposure.

80%

of consumer spending happens in-store. But 90% of ad spend is online.

Sources: EMARKETER Retail Media Forecast, Nov 2024. OAAA / The Harris Poll, 2024. GroupM End-of-Year Forecast, 2024.

More than a screen network.

The Tradie Network is powered by Storeplay’s RetailOS, the operating system behind in-store media experiences across more than 8,500 retail environments.

Digital display is the core media placement with opportunities to extend campaigns into audio placements across participating locations for greater reach and frequency.

One platform. More ways to reach the same audience.

Talk to the Team
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Flexible ways to buy, test and grow.

  • Network-wide and regional buying options
  • State and location-based campaigns
  • Category exclusivity opportunities
  • Creative adaptation support
  • Optional in-store audio extensions where available

Launch a product, drive consideration, build brand or test direct-response, the network can be shaped around your outcome.

Talk to the Team
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Founding Advertiser
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Option 1

Founding Advertiser

A low-commitment way to test the network.

  • Four-week minimum campaign
  • One 15-second spot
  • Proof-of-play and engagement reporting
  • Built for brands testing audience fit, creative or offers
Category Founder
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OPTION 2

Category Founder

Own a stronger position during the launch phase.

  • Eight to 12-week commitment
  • Category exclusivity during the trial, where available
  • Creative testing and adaptation support
  • First priority to extend into the national rollout
Pathway Partner
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OPTION 3

Pathway Partner

Build your place in the network as it scales.

  • Launch commitment with locked foundation rates
  • First right to expand into future rollout phases
  • Priority access as new trade retail groups join
  • Opportunity to co-develop a case study with Storeplay and participating retailers
Reporting & Attribution

Campaign performance you can defend.

The Tradie Network is designed to give advertisers more than proof that a screen was switched on.

Control

See exactly what ran, where it ran and how often, with plays reported by store, campaign and creative.

Orchestration

Manage creative, offers, locations and campaign timing from one place, with pre-flight approval and brand-safety controls before anything goes live.

Revenue

Connect exposure to action through dwell-based impression estimates, QR scans, landing-page traffic, promo-code use, creative testing and optional uplift studies for larger campaigns.

The Tradie Network FAQs

Who can advertise on The Tradie Network?

The network is designed for brands with a genuine reason to reach trade customers. This includes vehicles, fuel and convenience, QSR, business services, trade software, finance, insurance, telco, workforce organisations and complementary retail categories.

Can brands buy one state or region?

Yes. Regional and state-based buys will be available as the network grows, subject to the store footprint and campaign requirements.

Can competitors advertise at the same time?

Limited category exclusivity is available for selected founding advertisers and longer-term commitments.

Can I run audio as well as display?

Digital display is the core network format. Audio can be added in participating retail locations where Storeplay in-store radio is active.

Drive-through screens can be used for menus, promotions, bundles, value offers, limited-time products, and clearer order decision-making.

How quickly can a campaign go live?

Once the package, creative and approvals are confirmed, campaigns can typically go live within two weeks. 

How is campaign performance measured?

Reporting includes proof of play, delivered plays, dwell-based impression estimates and direct-response tracking such as QR scans, landing pages and promo codes where used.

Bring your brand closer to the trade audience.

The Tradie Network gives advertisers access to a verified, high-intent trade audience in the places they already visit to get work done.

Founding partner conversations are now open.