Scent marketing is the use of carefully chosen fragrances in a physical space to influence customer mood, behaviour, and brand perception. It helps create a memorable and emotionally engaging experience, encouraging customers to stay longer, spend more, and associate positive feelings with your brand.

Storeplay Scent is a commercial scent delivery system that lets you enhance your store atmosphere using premium fragrances. Whether you want to create a calming spa-like feel, energise a fitness studio, or add a signature scent to your retail brand, Storeplay Scent makes it easy and consistent across all locations.

Storeplay Scent uses high-quality scent diffusers and oil-based fragrances designed for commercial environments. The system is automated, quiet, and easy to manage, with scheduling options, consistent fragrance dispersion, and centralised control capability depending on your setup.

Scent marketing can:

• Increase dwell time and foot traffic

• Improve brand recall and emotional connection

• Create a calming or energising environment

• Influence purchase behaviour and customer satisfaction

It's proven that scent has a direct link to memory and emotion, making it a powerful part of your brand identity.

Storeplay offers a wide range of professionally developed scents, including fresh, floral, woody, citrus, to create signature brand scents. We can help you select the best scent profile for your brand personality and environment. Our scents are developed by master perfumer Craig Andrade.

Yes. We offer custom signature scent development for businesses that want to create a unique, ownable fragrance associated exclusively with their brand experience.

Storeplay Scent is ideal for:

• Retail stores

• Shopping centres

• Gyms and fitness studios

• Spas and salons

• Hotels and lobbies

• Showrooms

• Corporate offices

• Restaurants

Any space where first impressions and customer experience matter can benefit from scent marketing.

We provide Storeplay diffusers for your space and scale with an easy plug and play for frontline teams.

Yes. For multi-site businesses, we offer centralised scent management to ensure brand consistency across all locations, with local flexibility if needed.

Pricing depends on your business size, scent selection, number of diffusers and other Storeplay services connected. Contact us for a tailored scent marketing package that suits your space and goals.

Yes! Once you've developed a custom signature scent with Storeplay Scent, you can extend it into branded retail products such as candles or room sprays. This not only reinforces your brand identity but also opens up new revenue streams and deepens customer loyalty by letting customers take your brand experience home.