What's Your Brand Brand Personality?

A brand archetype is your personality on display to the world.

Archetypes are powerful tools rooted in psychology and storytelling. They help your brand connect with people on a deeper, more emotional level. Whether you're a bold Rebel, a nurturing Caregiver, or an inspiring Hero, knowing which of the 12 archetypes aligns with your brand brings clarity, consistency, and impact to everything you do.