Consistent, premium music across every store.

The Problem

Prior to engaging Storeplay, POLITIX had no centralised music strategy. Each store selected and played their own music (or none at all) resulting in an inconsistent brand experience and missed opportunities to influence atmosphere and engagement.

The Solution

Storeplay partnered with POLITIX to implement a curated music platform aligned to the brand’s bold and contemporary tone. With seamless onboarding, Storeplay rolled out a solution across all 47 stores in Australia and New Zealand, giving head office full control and local teams a consistent, energising in-store sound. Matthew Kouvas, Marketing Specialist at Politix commented “It was really about look and feel, and ensuring the music was consistent across all stores and on-brand at all times.”

The Results

The new Storeplay system improved customer experience, staff engagement, and overall brand consistency. The simplicity of the platform made it easy for stores to adopt, and regular updates keep the playlists fresh and relevant. “We want our customers to look and feel good—and Storeplay helps us achieve that. It sets the mood, creates atmosphere, and lets everything flow.”