Client Logos (8)
Retail

The Athlete's Foot: Back-To-School Booking Success

Looking for a solution to providing personalised fittings making it quick for school aged children, and an enjoyable experience for parents and care-givers.

Back-to-school season was difficult for this national retailer.

Ease

Scheduling & Promotion

Storeplay allowed The Athlete's Foot to easily schedule and promote exclusive after-hours fitting sessions tailored specifically for schools.

Efficiency

Staff Utilisation

Implementing the Storeplay platform ensured The Athete's Foot could efficiently allocate staff to meet demand, avoiding overstaffing or understaffing issues.

Experience

Happy Customers

The creation of a more organised, enjoyable experience for customers was gained by reducing wait times and improving overall satisfaction.

The Problem

During the back-to-school season, The Athlete’s Foot faced challenges with high customer demand leading to operational inefficiencies, such as long wait times and inconsistent staff utilization. They aimed to provide personalized fittings for school-aged customers to enhance the customer experience while optimizing sales and staff management.

The Solution

Implementing Storeplay IQ (formerly SocialQ), The Athlete’s Foot introduced bespoke, bookable after-hours shoe fitting events for schools. Utilising Storeplay IQ’s robust scheduling and event management system, stores were able to:

  • Easily schedule and promote exclusive after-hours fitting sessions tailored specifically for schools.

  • Efficiently allocate staff to meet demand, avoiding overstaffing or understaffing issues.

  • Create a more organized, enjoyable experience for customers, reducing wait times and improving overall satisfaction.

The system was powered by AWS Services, including Amazon CloudFront and AWS Lambda, ensuring scalability, speed, and reliability during the high-demand period.

The Results

The collaboration between The Athlete’s Foot and Storeplay IQ proved highly successful:

  • Over 9,000 bookings were made during the critical three-week back-to-school period.

  • Store managers aligned staffing levels precisely with customer demand, leading to increased profitability.

  • Enhanced operational efficiency and optimised staff scheduling resulted in a better customer experience and greater overall customer satisfaction.

  • Storeplay IQ was seen as a critical and strategic tool for The Athlete’s Foot’s sales and operational goals.

About The Athlete's Foot

Since 1976, The Athlete's Foot has grown to 130 locally-owned and operated stores in Australia and New Zealand. 

The are the EXPERTS IN FIT and one of the largest specialty athletic and lifestyle footwear retailers, stocking over 50 brands including; Hoka, Asics, Brooks, New Balance, Saucony, ON, Merrell, Skechers, Ascent, Mizuno, Archies and Alpha.

The Athlete's Foot also sells its own range of branded accessories including; socks, innersoles and shoe care products.

Visit their website →

Start Your Success Story

Find out how you can drive your revenue further, just like The Athlete's Foot did.

Product Highlights

2-3 Home Page Images (1)
Storeplay IQ
Intelligent queuing, and click and collection solutions.