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The Athlete's Foot: Back-To-School Booking Success
Looking for a solution to providing personalised fittings making it quick for school aged children, and an enjoyable experience for parents and care-givers.
Back-to-school season was difficult for this national retailer.
Scheduling & Promotion
Storeplay allowed The Athlete's Foot to easily schedule and promote exclusive after-hours fitting sessions tailored specifically for schools.
Staff Utilisation
Implementing the Storeplay platform ensured The Athete's Foot could efficiently allocate staff to meet demand, avoiding overstaffing or understaffing issues.
The Problem
During the back-to-school season, The Athlete’s Foot faced challenges with high customer demand leading to operational inefficiencies, such as long wait times and inconsistent staff utilization. They aimed to provide personalized fittings for school-aged customers to enhance the customer experience while optimizing sales and staff management.
The Solution
Implementing Storeplay IQ (formerly SocialQ), The Athlete’s Foot introduced bespoke, bookable after-hours shoe fitting events for schools. Utilising Storeplay IQ’s robust scheduling and event management system, stores were able to:
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Easily schedule and promote exclusive after-hours fitting sessions tailored specifically for schools.
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Efficiently allocate staff to meet demand, avoiding overstaffing or understaffing issues.
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Create a more organized, enjoyable experience for customers, reducing wait times and improving overall satisfaction.
The system was powered by AWS Services, including Amazon CloudFront and AWS Lambda, ensuring scalability, speed, and reliability during the high-demand period.
The Results
The collaboration between The Athlete’s Foot and Storeplay IQ proved highly successful:
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Over 9,000 bookings were made during the critical three-week back-to-school period.
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Store managers aligned staffing levels precisely with customer demand, leading to increased profitability.
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Enhanced operational efficiency and optimised staff scheduling resulted in a better customer experience and greater overall customer satisfaction.
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Storeplay IQ was seen as a critical and strategic tool for The Athlete’s Foot’s sales and operational goals.
About The Athlete's Foot
Since 1976, The Athlete's Foot has grown to 130 locally-owned and operated stores in Australia and New Zealand.
The are the EXPERTS IN FIT and one of the largest specialty athletic and lifestyle footwear retailers, stocking over 50 brands including; Hoka, Asics, Brooks, New Balance, Saucony, ON, Merrell, Skechers, Ascent, Mizuno, Archies and Alpha.
The Athlete's Foot also sells its own range of branded accessories including; socks, innersoles and shoe care products.
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