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The 12 Brand Archetypes: A Guide

Explore the 12 brand archetypes, their core traits, motivations, and the businesses they inspire. Discover the music, scents, and brands that bring each one to life.

The 12 Brand Archetypes A Guide
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From The Blog

Stay up to date with insights and trends in the industry.

Brand archetypes and why you need to care.

Brand archetypes and why you need to care.

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Music Curation Top 10: July 2025

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