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Run every store experience from one place.

Control every location. Orchestrate music, screens, scent and customer experiences. Turn your physical network into a new revenue opportunity. Storeplay brings it all together in one platform built for multi-site brands.

See Storeplay in Action Explore the Platform

Ambitious retailers choose Storeplay

YOUR STORES CAN DO MORE

Everything you need to run, shape and grow the in-store experience.

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Every location. One place to run it.

Manage music, screens, scent and in-store technology across your entire network, with central control and local flexibility where you need it.

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Make every touchpoint work together.

Coordinate what customers hear, see and experience across every location, turning disconnected systems into one consistent brand experience.

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Turn your store network into a media network.

Plan, deliver and measure retail media campaigns across your physical locations, creating new value from an audience you already have.

BUILT FOR MULTI-SITE OPERATIONS

More stores shouldn't mean more complexity.

Your physical network gets harder to manage as it grows. Different systems. Different suppliers. Different hardware. Different content. Different people making changes in different locations.
 
Storeplay gives your teams one place to manage the experience across every store, without losing the flexibility each location needs.

One view across every location

See what's running, where it's running and whether it's working.
One view across every location

Central control. Local flexibility.

Set the rules centrally while giving stores the control they actually need.
Central control. Local flexibility.

Fewer disconnected systems

Bring the technology behind your in-store experience together.
Fewer disconnected systems

Built to keep running

Hardware, software, content and support designed around the realities of physical locations.

Built to keep running

Everything behind the experience. Connected.

Storeplay brings the technology, content and tools behind your physical locations into one system. Start with what you need today and add more as your network evolves.

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Radio
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Radio

Music built for your brand.

Display
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Display

Content across every screen.

IQ
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IQ

Smarter customer flow and queuing.

Scent
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Scent

A consistent sensory signature.

Media
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Media

Campaigns across your store network.

TRUSTED IN THOUSANDS OF LOCATIONS

Built for brands with a lot of stores to run.

Around the world, billions of people are engaging with our client's through Storeplay experiences.

8.5K+

Stores

Multi-site stores across the globe connecting and inspiring their customers to action.

18

Countries

We're proud to serve our clients across Australia, Europe, Asia, NZ, the US & UK.

3.1B+

Timed Impressions

Consumers all around the globe are connecting with our clients' brands.

“We wanted the Bondi store to feel instantly transportive. From the design to the scent, every detail has been considered to create a calm, uplifting environment that customers want to spend time in.”
Elle Roseby
Group CEO & Adairs MD
"The Storeplay team is always on the front foot with new technology and functionality. They've got the research and the foresight to point us in the right direction."
Catherine Harrington
Retail Manager, Eco-D
PLATYPUS SHOES X STOREPLAY

One brand sound, across 208 stores.

The Challenge

Keep the unmistakable energy of Platypus consistent across 208 stores in Australia and New Zealand, without the music becoming repetitive for teams spending 38 hours a week in-store.

Storeplay In Action

Storeplay centrally manages and curates music across the entire Platypus network, with deep playlists, store-level randomisation and ongoing feedback from teams. Music can evolve around trading periods, campaigns and activations while staying unmistakably Platypus.

The Result

A consistent brand sound across 208 stores, fewer store-level music issues and hours saved each week through centralised control. Store teams no longer need to create their own alternatives or plug in personal devices.

Read More
YOU ALREADY HAVE A MEDIA NETWORK

Turn attention into revenue.

Your customers are already in your stores.

Storeplay helps you turn that physical audience into measurable media inventory, giving brands a new way to reach customers and retailers a new revenue stream.

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MORE THAN SOFTWARE

Service, curation, rollout and support are all part of the Storeplay platform.

Technology & hardware: Infrastructure designed for real-world store environments.

Content & curation: Music, scent and content expertise behind the platform.

Rollout & support: Help deploying and managing Storeplay across your network.

Make every location work harder.

See how Storeplay can give you more control, a better-connected customer experience and new revenue opportunities across your physical network.

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Discover Industry Resources

From The Blog

Stay up to date with what's new, hear stories from industry giants and get updated on product launches and events.

Why Multi-Site Retail Brands Need One Platform for Music, Scent, Digital Display, and Retail Media
Storeplay Blog

Why Multi-Site Retail Brands Need One Platform for Music, Scent, Digital Display, and Retail Media

3 min read
AI Won’t Save Retail. People Will.
retailers v ai

AI Won’t Save Retail. People Will.

6 min read
The case for centralized in-store experience management in multi-site retail
Storeplay Blog

The case for centralized in-store experience management in multi-site retail

3 min read
Read More

Storeplay FAQs

What does Storeplay do?

Storeplay is the integrated in-store operating system for large, multi-site brands. Music, display, scent, media and IQ, run from one platform across every location.

For help, contact support@storeplay.io.



What is Storeplay?

Storeplay brings music, digital display, scent, retail media and queuing together in one platform, so head office can run the in-store experience across every location from a single dashboard. It’s modular by design - take one service or run them all together.



What services does Storeplay offer?
  • Radio - curated, fully licensed music that creates emotional connections, boosts staff morale and builds brand recall.
  • Display - centrally controlled digital signage that informs, influences and keeps your brand consistent across every screen.
  • Scent - signature fragrances that make branded, memorable spaces.
  • Media - turn your screens, audio, queues and store environments into advertising inventory you can sell, opening a new revenue line.
  • IQ - virtual queuing, click and collect and online bookings that cut friction, support upsell and streamline service.
Why does Storeplay exist?

Most retail still happens in physical stores, but the in-store experience is usually run store by store with disconnected tools. There are plenty of music providers, scenting companies and signage vendors - what there isn’t is one company running all of it together, centrally, built for scale. Storeplay puts the whole sensory and media experience under central control, so a brand feels consistent in every location and head office can manage it across hundreds or thousands of stores.



Who is Storeplay for?

Large, multi-site operators - retailers and department stores, hospitality and QSR, banking, pharmacy and medical, fuel and convenience, and fitness and wellness.



Where does Storeplay operate?

More than 8,500 stores across 18 countries, including Australia, New Zealand, Asia, Europe, the UK and the US.



Do I have to take every service?

No. Storeplay is modular. Start with one service - Radio or Scent, say - and add others when you’re ready. It all runs through the one platform and dashboard.



What is RetailOS?

RetailOS is Storeplay’s platform for running the in-store experience. It provides more reliable playback, better device management and greater stability across store networks, with room for new in-store capabilities over time.



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