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Storeplay Radio
For curated sound that moves people, and drives sales.
MIMCO worked with Storeplay to roll out an in-store music experience that was premium, engaging, and customisable—without relying on WiFi.
Storeplay provided a smart solution to bypass WiFi limitations, using adapters to connect iOS devices directly via Ethernet. Now every store has reliable, high-quality music on demand.
Each store team can build playlists from an approved music selection, tailoring the mood to their location’s unique audience while staying totally on brand.
This rollout helped evolve the Storeplay platform, now available on iOS, Android, Windows PC, and Sonos. Plus, messaging capability is built in for full sensory control.
MIMCO stores had limited or no WiFi access and were using outdated CDs for in-store music. This led to repetitive playlists, physical disc damage, and demotivated staff. The brand needed a more modern, dynamic music experience, without relying on wireless connectivity.
Storeplay collaborated with an international partner to source iOS adapters that enabled a hardwired connection via Ethernet, solving the connectivity issue. The new platform gave MIMCO staff access to an approved music catalogue from which they could create store-specific playlists, providing a flexible and engaging environment for both customers and team members.
MIMCO is rolling out the new Storeplay platform nationally, transforming the store atmosphere and improving team engagement. Storeplay is now available across multiple platforms and includes built-in messaging options, giving clients complete control over their in-store experience.
About Mimco
MIMCO is an iconic Australian accessories brand known for its bold, design-led pieces that celebrate individual style. With over 100 locations, MIMCO blends fashion-forward thinking with timeless functionality.
Find out how you can elevate in-store experience, just like Mimco.