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Craig Andrade

Storeplay Perfumer

About Craig

Craig Andrade, the creative force behind Storeplay’s fragrances, is an external consultant with expertise in natural perfumery.

Trained at the Grasse Institute and under the world’s leading natural perfumer, Mandy Aftel, he crafts unique scents under his brand, The Raconteur. After a 25-year career in private equity law, Craig did a 180 degree pivot to perfumery, to showcase Australia’s fragrant native botanicals. His innovative creations include scents for Troye Sivan, Lexus, Tourism Australia and Paspaley, and collaborations at some of the finest restaurants in the country.

As Storeplay’s Perfumer, Craig develops bespoke scent solutions, enhancing retail environments and fostering memorable customer experiences through the power of scent.

Sustainability

Guided by our Perfumer Craig Andrade, sustainability is at the heart of everything his business does. As a natural perfume house, Craig is deeply committed to protecting the environment, supporting ethical practices, and fostering a deeper connection to nature. His approach to sustainability encompasses design decisions, packaging choices, and the way he engages with customers.

Design Decisions

Craig’s fragrances begin with the careful selection of essential oils, plant absolutes, concretes, and natural isolates. While he specialises in Australian native botanicals, he sources ingredients from around the world with a conscious commitment to environmental stewardship. He strictly avoids using any fragrant extracts from plants listed as “critically endangered” or “endangered” on the International Union for Conservation of Nature’s (IUCN) Red List, unless sourced from suppliers who hold valid CITES permits.

By collaborating with suppliers who provide transparency on the origin and quality of their essential oils, Craig ensures that his ingredients are ethically and sustainably obtained. He is proud to be a member of both the Coalition of Sustainable Perfumery and the Airmid Institute, organisations dedicated to promoting sustainability in the perfume industry.

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Craig Andrade, 
The Raconteur

Go home with your customers.

Develop your own scent and product range to ensure you're remembered, long after customers leave.