Dean Cherny
Founder & CEO
Dean’s passion for music began behind the decks as a DJ. With a love of innovation and a tenacious spirit, he built Storeplay into the world’s only sensory retail experience platform, helping brands improve in-store performance through music, scent, digital signage, and queue management.
Dean’s vision is rooted in a simple philosophy: the right atmosphere changes everything. His work bridges art and technology, emotion and analytics, proving that a great in-store experience is as strategic as it is sensory.
A lifelong DJ and creative, Dean remains closely connected to the music industry while leading innovation in retail technology. He is a member of the Entrepreneurs’ Organisation (EO), where he has served as President of the Melbourne Chapter, is an active voice in the global tech community, and trailblazer in the music industry.