Music, Scent Marketing, Digital Display & Retail Media

Centralise Operations

Control campaigns and in-store experiences from one platform.

Unlock Revenue

Turn your online and offline spaces into targeted advertising platforms.

Enhance Brand Recall

Curated experiences build connections to embed your brand.

“We wanted the Bondi store to feel instantly transportive. From the design to the scent, every detail has been considered to create a calm, uplifting environment that customers want to spend time in.”

Elle Roseby

Group CEO & Adairs MD

"The Storeplay team is always on the front foot with new technology and functionality. They've got the research and the foresight to point us in the right direction."

Catherine Harrington

Retail Manager, Eco-D

Retail

Multi-site retailers, department stores and shopping centres ensure brand consistency with Storeplay.

Hospitality & QSR

When experience and consistency is at the core of your operation.

Fitness & Wellness

Ensure the vibe matches your brand, and cross-promote other services.

Convenience & Fuel

When point of sale is critical to drive revenue, you need to know the right campaigns and actions are taking place.

Glass diffuser bottle with wooden reeds.

Scent

Turn Scent Into Sales

Bottle your signature scent and extend it to candles and room sprays at point of sale to deepen brand connection and drive loyalty.

Child posing with a playful “shh” expression.

Sensory aware

Create Calm, Sensory-Aware Environments

Support quiet times with sensory adjustments tailored for toddlers, neurodivergent, or the elderly with softer visuals, reduced scents, and calming audio.

Events

Elevate Events With Sensory Curation

Launch in style with our in-house DJs and event specialists with immersive, on-brand experiences for openings and activations.

Why Multi-Site Retail Brands Need One Platform for Music, Scent, Digital Display, and Retail Media

3 min read

AI Won’t Save Retail. People Will.

6 min read

The case for centralized in-store experience management in multi-site retail

3 min read

Storeplay FAQs

Storeplay is the integrated in-store operating system for large, multi-site brands. Music, display, scent, media and IQ, run from one platform across every location.

For help, contact support@storeplay.io.

Storeplay brings music, digital display, scent, retail media and queuing together in one platform, so head office can run the in-store experience across every location from a single dashboard. It’s modular by design - take one service or run them all together.

Radio - curated, fully licensed music that creates emotional connections, boosts staff morale and builds brand recall.
Display - centrally controlled digital signage that informs, influences and keeps your brand consistent across every screen.
Scent - signature fragrances that make branded, memorable spaces.
Media - turn your screens, audio, queues and store environments into advertising inventory you can sell, opening a new revenue line.
IQ - virtual queuing, click and collect and online bookings that cut friction, support upsell and streamline service.

Most retail still happens in physical stores, but the in-store experience is usually run store by store with disconnected tools. There are plenty of music providers, scenting companies and signage vendors - what there isn’t is one company running all of it together, centrally, built for scale. Storeplay puts the whole sensory and media experience under central control, so a brand feels consistent in every location and head office can manage it across hundreds or thousands of stores.

Large, multi-site operators - retailers and department stores, hospitality and QSR, banking, pharmacy and medical, fuel and convenience, and fitness and wellness.

More than 8,500 stores across 18 countries, including Australia, New Zealand, Asia, Europe, the UK and the US.

No. Storeplay is modular. Start with one service - Radio or Scent, say - and add others when you’re ready. It all runs through the one platform and dashboard.

RetailOS is Storeplay’s platform for running the in-store experience. It provides more reliable playback, better device management and greater stability across store networks, with room for new in-store capabilities over time.

Unlock the experience your brand deserves.

Create immersive in-store brand experiences across every location

Modular by design, powerful together.

Simplify operations in one beautiful platform.

Centralise Operations

Unlock Revenue

Enhance Brand Recall

Your brand's heartbeat.

Displays that drive action.

A media network in your store.

Bottle your brand.

Intelligent queueing for smarter flows.

Stores

Countries

Brand Impressions

Storeplay is the in-store operating system for large, multi-site brands.