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Storeplay Radio
Centralised control and always online, Storeplay Radio ensures your sound is consistent and on-brand.
A revitalised retail atmosphere inspires staff, delights customers, and drives community impact.
With curated, location-based playlists, Vinnies stores now create a warm, inviting environment that makes shoppers feel welcome and energises volunteers, enhancing both the shopping and working experience.
Storeplay Radio lifted energy levels in stores, increasing staff enthusiasm and creating a space where customers linger longer, boosting basket sizes and driving greater engagement with Vinnies' mission.
Integrated advertising and announcements promoted key campaigns like the CEO Sleepout, driving membership sign-ups, event attendance, and increased awareness of Vinnies' vital charitable work.
St. Vincent de Paul Society (Vinnies) operates a network of retail stores whose purpose extends beyond sales—they fund charitable causes and promote sustainability through second-hand goods. However, the stores lacked an inviting atmosphere, leading to reduced customer dwell time and lowered staff morale.
Partnering with Storeplay, Vinnies introduced an AWS-backed in-store radio solution. This centralised music platform allowed the retail operations team to create location-specific playlists that uplifted store environments and energised volunteers. In addition to music, the system delivered dynamic in-store messaging to promote events, campaigns, and community initiatives.
The initial pilot exceeded expectations, with overwhelmingly positive staff feedback and measurable increases in customer dwell time and sales. Stores saw larger basket sizes and greater engagement in community initiatives, such as higher membership sign-ups and event participation. The solution quickly scaled across the store network, becoming a key part of the Vinnies retail experience.
Vinnies is a leading charitable organisation supporting vulnerable Australians through community programs, housing, and advocacy, funded in part by their network of retail stores.
Find out how you can amplify your store experience, just like Vinnies did.