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Storeplay Display
Smart displays and video solutions to deliver campaigns at scale.
A playful retail powerhouse eliminates manual processes and powers up in-store engagement across 300 stores worldwide.
Smiggle's head office team can now update video content across all global stores from one central platform—no more manual uploads or staff involvement in-store. This ensures faster, simpler content delivery with less effort.
Thanks to Storeplay’s automated sync every 30 minutes, in-store plasma screens are always up-to-date with the latest promotional videos and brand content, keeping customer experiences fresh and aligned with campaigns.
What started in Australia and New Zealand quickly expanded to the UK, proving the system’s ability to scale efficiently across countries, languages, and store networks with minimal extra hardware.
Smiggle, a global stationery and accessories brand with 300 stores, faced inefficient, manual processes for managing in-store video content. Updates required store staff to intervene, slowing down campaign rollouts and creating inconsistencies across locations.
Storeplay deployed a centralised video display solution built on its proprietary CMS and media player technology. With automated syncing every 30 minutes and seamless integration into Smiggle’s existing music platform, the solution enabled head office teams to control video content without in-store staff involvement.
Smiggle significantly reduced the time and effort needed to manage in-store screens, freeing store staff to focus on customers. Campaigns now roll out faster, keeping promotions timely and relevant. The solution scaled to the UK, supporting Smiggle’s global growth, all powered by a scalable AWS-backed infrastructure.
Smiggle is where a smile meets a giggle—the world's brightest stationery brand. With stores in Australia, New Zealand, the UK, and beyond, Smiggle brings bold, fun products to kids and kids-at-heart.
Find out how you can drive your revenue further, just like Smiggle did.