Feel the beat. See the style. This is Platypus.

The Problem

Platypus’ urban, high-energy identity depends on music. But prior to Storeplay, playlists were inconsistent, with team members sometimes defaulting to their own devices. This created compliance risks, diluted the brand, and left customers with varied experiences from store to store.

With over 200 stores, the business needed a solution that could keep the brand experience aligned across all locations, while still feeling fresh for teams and customers.

The Solution

Storeplay partnered with Platypus to deliver:

• Curated playlists designed to match the brand’s urban, upbeat identity.
  
  
• Compliance peace of mind, eliminating the risk of rogue or unlicensed music.
  
  
• Team engagement, with every store on a different randomiser to ensure variety.

Direct feedback loops, allowing store teams to share input via Storeplay’s system, with updates and refinements rolled out weekly.

The Results

Platypus delivers a consistent brand experience across all 208 stores, with music that reflects its DNA “you hear the store before you see it” and matches the moment, from high-energy weekends to curated event tie-ins.

• Teams buy-in: Everyone embraces Storeplay as part of culture, proud to deliver the brand sound.
  
  
• Customer impact: Music amplifies the energy of the store, supporting sales and loyalty.
  
  
• Operational wins: Rhiannon Carabott, Store Experience Manager, saves hours each week with centralised control and fewer store-level issues.
  
  

“Customers might only be in store for 15 minutes, but our teams are there for 38 hours a week. Storeplay keeps the music fresh, fun, and always on-brand.”
Rhiannon Carabott, Store Experience Manager, Platypus