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Retail

Smarter music, no extra hardware.

Optus partnered with Storeplay to streamline music across 380 retail locations, without adding new infrastructure.

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Music at scale, with flexibility.

Efficiency

No Harware Required

Storeplay integrated with Optus' existing digital signage media players, eliminating the need for new devices and delivering a cost-effective, scalable rollout.

Control

Instant Updates

 The Storeplay platform allows the team to push music and messaging updates across the full network instantly, ensuring a consistent in-store experience nationwide.

Flexibility

In-Store Energy

Each store can curate playlists from an approved catalogue, giving teams freedom to adjust the vibe to suit their audience, especially valuable for franchisees.

The Problem

Optus retail stores were previously using USBs to manage in-store music, making updates manual, time-consuming, and inconsistent across 380 locations. The business needed a modern solution that wouldn’t require investing in new hardware.

The Solution

Storeplay worked with Optus’ existing digital signage provider to develop a version of the platform that could run on the signage media player already in place. That meant zero additional hardware, instant updates, and full remote control. Staff can now choose from a curated music library while head office maintains brand consistency.

Storeplay Radio’s system is powered by AWS Services, including Amazon CloudFront and AWS Lambda, ensuring speed, scale, and reliability.

The Results

Optus now delivers a better in-store experience for customers and staff, without adding tech complexity or costs. Updates are instant, playlists are on brand, and franchisees feel empowered to fine-tune their store atmosphere.

About Optus

Optus is one of Australia’s leading telecommunications companies, operating more than 380 retail locations and serving millions of customers with mobile, broadband, and entertainment solutions.


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Product Highlights

Storeplay Radio Home Page Images (3)
Storeplay Radio
For curated sound that moves people, and drives sales.
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