Eco D. brings style to sound.

The Problem

ECO D. was relying on CDs rotated manually across stores, with no consistent soundtrack or way to manage music centrally. As a fashion retailer with a wide customer demographic and premium positioning, they needed a solution that delivered on brand tone and ease of execution.

The Solution

Storeplay’s curated 24-hour music channels gave ECO D. an instant upgrade. Designed by professional music curators, the channels offer high-quality music with minimal repetition, fully aligned to the in-store energy. Storeplay provided a flexible, cost-effective platform that the team could easily manage across all 10 locations.

 “Store atmosphere was really important to our Director,” ECO D. Retail Manager, Catherine Harrington, explains. “The staff really embraced the minimal repetition of the channel solution,” Catherine tells us. Storeplay Radio channels

ECO D. knew that they needed something on brand and responsive. “Storeplay caters to this really easily,” Catherine says. “It’s also very cost-effective.”

The Results

With Storeplay, ECO D. achieved a more enjoyable shopping experience, improved team morale, and a consistent brand feel across every store. Staff love the vibe, customers stay longer, and management can rely on responsive service and support.

“We have a dynamic team with varying tastes. Storeplay provides us with the channels to remain on brand while giving our staff the flexibility they want in-store,” Catherine explains. "What was clear from the outset was how happy the staff were. It was certainly a boost to team morale."

“What I love about Storeplay is the ease and functionality. But above all, I have to say the service approach from the team behind the scenes is what makes it stand out as a company. The whole team is really amazing and responsive,” Catherine explains.