NRF Store Tour (1)

The Storeplay NRF26 Experience Tour

Friday 9 January, 2026  |  9.30am - 2pm ET

Step away from the conference halls and into the real world.

Storeplay is hosting an exclusive NRF26 Experience Tour designed to show you, firsthand, how leading retailers create the sensory, digital, and AI-powered environments shaping modern commerce. And yes, we’re also showing you the laggards. The contrast is the point.

Experience

How brands use music, scent, lighting and screens to influence behavior.
Experience

See

Where AI and guided selling are already reshaping the shopper journey.
See

Learn

How retail media is being activated inside stores.
Learn

Understand

What happens when brands don't invest in experience.
Understand

The Storeplay 2026NRF Experience Tour Agenda

9.30am - 10.15 ET

Nike House of Innovation

RFID fitting rooms, LED storytelling, audio zoning, mobile integration. 

4-Dec-08-2025-12-14-52-1564-AM
9.30am - 10.15 ET
10.20am - 10.50am ET

Adidas Flagship

Motion graphics, performance labs, sensory contrast with Nike. 

5-Dec-08-2025-12-15-41-8014-AM
10.20am - 10.50am ET
10.30am - 10.55am ET

CVS

Contrast Example: Hard lighting, minimal digital, proof of what a missing sensory strategy feels like. 

6-Dec-08-2025-12-15-56-2851-AM
10.30am - 10.55am ET
11am - 11.20am ET

Uniglo Global Flagship

Disciplined simplicity, consistent audio and scenting, LED façades. 

7-Dec-08-2025-12-14-52-1348-AM
11am - 11.20am ET
11.30am - 12.00pm ET

Nordstrom NYC Flagship

Advanced retail media network, premium sensory design. 

8-Dec-08-2025-12-16-35-1188-AM
11.30am - 12.00pm ET
12.05pm - 12.10pm ET

TJ Maxx

Contrast Example: Inconsistent music, no scent strategy, cluttered environment. 

9-Dec-08-2025-12-14-51-9325-AM
12.05pm - 12.10pm ET
12.15pm - 12.40pm ET

Canada Goose

High-emotion storytelling; Snow Room immersion with temperature, wind, sound, scent, and light. 

10-Dec-08-2025-12-14-52-5105-AM
12.15pm - 12.40pm ET
12.50pm - 2.00pm ET

Lunch & Debrief at Eataly Flatiron

A guided conversation on what inspired you, what surprised you, and what you’ll take back to your business.

11-Dec-08-2025-12-14-51-9790-AM
12.50pm - 2.00pm ET

Hosted By


Simon Dennis
Global Head of Sales, Storeplay

Simon helps multi-site retailers sharpen their in-store experience and commercial performance. He'll be sharing with you exactly where retailers are winning, where they’re wasting potential, and how sensory strategy ties directly to revenue.

 

NRF 26 Headshots

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NRF Store Tour (1)